What is Dye Sublimation and Custom Flags?

Flagpole Installation Roanoke VA

Dye sublimation is the technical term for transferring a graphic from paper to fabric using a heating press. Although there are several options for creating custom flags, dye sublimation allows for highly accurate color matching and crisp outlines. This flag creation process allows manufacturers to replicate vibrant colors, as well as extremely fine details. Although dye sublimation offers many benefits, it does come with some downsides, which include color fading.

The first step of dye sublimation is to create a digital image using a computer or tablet. By using highly sophisticated design software, such as Adobe Illustrator or Photoshop, individuals can be very creative and distinct with their designs. Once the design is finished, a large format printer prints the image on a specialized piece of copy paper. Once printed, the image and fabric are placed within a heat-pressing machine to transfer the image. Once finished, flags achieve colors between 720 and 1400 dpi.

Who benefits from dye sublimation?

Of course, anyone that wants a truly accurate representation of a design should consider this printing process. Business owners and marketing companies have a stake in creating a consistent brand between digital and non-digital media. Logos on websites need to look the same as logos on business cards and flags. Dye sublimation is applied to all flags and banners, which means that the process is highly customizable to exact marketing needs.

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